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What’s the story behind the name “By George”?

It’s an exclamation of discovery and achievement. First popularised as a lyric from My Fair Lady (By George, she’s got it!), it captures the idea of starting small and growing marvellously.

We are lovers of smashingly good ideas brought to reality. Literature, film, TV smash hits, theatre and creative content in all its messy human forms. Wildly successful consumer products, beautiful design and the best-tasting drinks imaginable. Every grand idea starts somewhere modest. We know this.
 
If you work with brands, your IP lawyers need to get branding. They need to stand behind their own creativity. For this law firm, the old three-surname-combo doesn’t quite cut it. 
 
So why By George? Because we’ve got it!
George is amazing. She can translate the impenetrable legal jargon of a publishing contract with seamless clarity and has a vast knowledge of publishing. She has negotiated on my behalf, producing outstanding results leaving me with more time to get on with the creative stuff. Her personal encouragement and commitment to the arts is all part of ensuring the best outcome for the artist.
Sue deGennaro - Children’s book illustrator
George represented me in my copyright case against Target Australia. A genuine David versus Goliath moment. Mostly individual artists do not have the capital to run a case like this and it was George’s steady, calm and generous approach that steered me through. She is professional in her engagement but also down to earth, super organised and diligent in her research and attention to detail.
Jon Campbell – Artist
George has provided me with outstanding, practical and effective legal advice. George has written copyright and commission agreements, subcontractor agreements, engaged in contract negotiations and successfully negotiated a number of copyright infringement settlements within Australia and internationally. George’s advice, guidance and professionalism has been invaluable to my artistic practice and I look forward to working with her for many years to come.
Esther Stewart – Artist
The most important things for me with an external lawyer are trust, honesty and the courage to tell me what I need to hear even if it’s not what I want to hear. Joel ticks all of those boxes. He also has the ability to understand needs across a variety of different businesses and sectors, he’s responsive and last but not least, I enjoy working with Joel. I’d recommend him to anyone looking for an Australian IP lawyer.
Ron Fuchs, Managing Director, FH Distribution, Singapore
We like Joel because we were able to form a good relationship with him quickly in the early days – he is easy to work with and we get on well. He gives us good advice and always helps us find a solution to whatever we need. And he’s fast and responsive – that’s really important to us because we constantly come up with new ideas for restaurant names and want to protect them quickly.
David Loh and Louis Kuo, Melbourne restaurateurs
We engaged George to represent us in a trade mark dispute in the Federal Court after she was referred to us by a TM attorney. In all of our dealings, George was always trustworthy and professional. She provided clear legal advice and strategy that considered our values and desired outcomes. George was engaged and responsive in the process alongside us at all times in a highly organised and timely manner. We highly recommend her.
Eva Nikias – Owner, La Siréne Brewing Co.
Joel understands retail and how IP fits into our business. I would recommend him to any other retailer who is looking for common sense guidance when it comes to protecting their IP and defending themselves against outside threats. Joel has gone to a lot of trouble to understand our business and its priorities, risks and people. I know that I can count on him to deliver clear and concise advice, whether it’s to our senior management, buyers or back-end staff.
Leigh Gratzer, General Counsel, Spotlight Group
Joel is the sort of external lawyer every in-house lawyer wants. I trust him not only to get the answer right, but to explain it in a way that stakeholders will understand. I also know that when I contact Joel he will be responsive, fast and cost effective. And I like him personally too.
Jessica Ransley, Legal Counsel, Spotlight Group
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