Georgina O’Farrell
Joel Masterson
We have decades of experience working in intellectual property in Australia and overseas, in large and small practices and in-house with publishers, media companies and FMCG companies. We’ve taken the grounding and technical excellence that we picked up in top tier law firms, added crisp communication and packaged it all up with a flexible fee structure.
The result: high-quality, commercially astute advice and robust legal representation.
We don’t pretend to be a full-service law firm. We are fully focussed on doing what we do really well. We’re not trying to be the biggest. Like our clients, we’re focussed on being the best.
Georgina O’Farrell
Joel Masterson
By George’s team has years of experience working in intellectual property in Australia and the UK, in large and small practices and in-house with publishers, media companies and research institutes. By George encompasses the best elements of what we’ve learnt along the way about providing excellent client service, practical and strategic solutions and robust representation.
Our clients come from diverse industries including retailing, manufacturing, hospitality, food and alcohol, fashion, film and TV, music, broadcasting, education and professional services. Our clients are market leaders who recognise the strategic value of IP and how to use it with impact.
We know that being the best means we need to attract and retain the most talented team. So we make a point of being a great place to work.
Our service and expertise are top notch. We deliver excellent results for our clients.
We focus on what we do best. We are recognised intellectual property subject matter experts.
Our people are ranked in the prestigious World Trademark Review. This is the world’s leading directory for trade mark professionals. We are also listed in Doyle’s Guide as a Leading Contentious Intellectual Property Firm and as top-ranked IP lawyers in Best Lawyers published by the Australian Financial Review.
As a nimble team with modest overheads, we’re able to offer competitive, flexible fee arrangements tailored to your needs and those of the project. We don’t put a spin on our approach to pricing.
We have spent years working in publishing, film and digital media companies and with large retailers, fashion brands, hospitality venues, food and wine producers and brewers. We understand the importance of context and industry experience.
We know where our strengths lie: we’re IP experts. Where aspects of your project are outside our core expertise or require the input of foreign IP experts, we work with our established network of experts in other areas and jurisdictions to bring together the best team for the job.
There’s the big win, which we love as competitive folk who take what we do very seriously. The long term win, where the problem is solved and the risk is neutralised. The collective win, where the deal is done, the negotiation successfully concluded. And the team win, where everyone pulls together to deliver an excellent collective result.
Liability limited by a scheme approved under Professional Standards Legislation.
We acknowledge the Wurundjeri people of the Kulin nation as the traditional owners of the land on which we meet and work. We pay respect to Elders, past and present, as well as to all Aboriginal and Torres Strait Islander in the wider Melbourne community and beyond, and to their cultural heritage, traditional arts, sacred sites and customs.
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